This page is important, because it tells potential customers who you are, and it is an opportunity to build trust. Visitors will decide who to do business with largely based on how much they trust you.

So use this space to make them feel more comfortable choosing to do business with you. Don’t waste space here on meaningless mission statements and empty promises. Potential customers want to know your qualifications, your experience, and your background. Give them specifics.

A good photo of you, your team or at least your office is also important. You could add photos of individual team members also, along with a few details on each person.